• NFC will be used to provide real world interfaces for our digital handsets, connecting ourselves with transportation services, public services, retail touch points, digital signage and any other physical objects. Tagging the real world begins: In the long-term we will be able to find tags in urban areas just about anywhere.
• NFC coupled with motion-enabled technologies will help move creative experiences out of the home and into public areas.
• NFC will be adopted at a much faster pace than expected, even while standards and approaches are worked on by the big three: Apple, Google, Microsoft.

On Interfaces

• Brands that successfully leverage new user environments by creating personalized, natural user interfaces will build stronger and more lasting relationships with customers.
• Connected experiences weave brands into the consumer's life, but ultra-personalization is the key to making the experience invaluable to consumers and transforming them into brand advocates.

On Open Digital Services

• More and more brands will look beyond the construct of paid, owned and earned media to embrace open and innovative ODS model as part of marketing efforts.
• In next three years, all major brands will have a de-facto "developer..com" property to support community participation.

On Social Analytics

• Big Data is clearly becoming a top IT priority as evidenced by IBM's acquisition of Netezza and HP's acquisition of Vertica.
• The role of 'Data Scientists' is going to become more and more critical for a lot of companies across industries.
• Being able to interpret and glean insights from data will be just as important as collecting, monitoring or listening to it.

On the Cloud

• Cloud vendors will be more compliant with standards like PCI and others driving faster and greater adoption.
• Enterprises that don't embrace the cloud will lag among the competition.

via razorfish5.com

http://razorfish5.com/

"Mobile users prefer browsers over apps:
A study by Keynote Systems in October 2010 shows that users prefer mobile websites for nearly all types of Web content. The only categories in which apps came out on top were social networking, music and games, which makes sense because these apps usually take full advantage of a native platform’s capabilities."

Article and more photos:

http://www.core77.com/blog/object_culture/touchscreens_go_mainstream_for_toky...

"Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you.

With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published."

Sind Web-Designer und Konzepter mit ihrem “Design Thinking” die perfekten neuen “kreativen Unternehmensberater” die die Welt braucht um in neuen Kontexten zu denken?

UI Trends:

• UI Standards – out
• Design Patterns – in
• Pattern Libraries – in
• The Wireframe vs Prototype debate – IN!!
• User research and Personas - in
• UX - IN!!
• UCD - OUT!! (I haven’t heard a single person use the term all conference)